We make car buying simple
The Problem
Customers Hate Car Buying
The traditional car buying process is frustrating and time-consuming for consumers.
Misaligned Incentives
Salespeople work for dealers, not buyers, creating conflicts of interest.
Limited Inventory
Salespeople are restricted to their brand and lot inventory only.
What is an Auto Broker?
01
Independent Agent
Sales agent representing the customer, not the dealer.
02
Multi-Dealer Access
Works with multiple dealers to find the right vehicle.
03
Full Service
Manages price, negotiation, paperwork, and delivery through existing dealer partners.
Our Solution
AI-Powered Digital Dealership For The Gig Economy
Sites & Lead Capture
Desking & Inventory
Proposals & Contracts
Delivery & Payments
Marketing Agency CRM
Turns everyday people into auto brokers
Access to all makes & models across dealer groups for salespeople and auto brokers
Why Now
1
Online Shift
Car buying rapidly moving online, changing consumer expectations.
2
Workforce Transition
Fewer salespeople needed in showrooms, creating independent broker opportunity.
3
Manufacturer Pressure
Dealers need to move inventory faster and manage floor plan costs.
Market Opportunity
$1.5T
U.S. Auto Retail Market
$417B
TAM (total addressable market)
28% of U.S. auto retail market
$41.7B
SAM (serviceable addressable market)
10% of TAM
$4.17B
SOM (serviceable obtainable market)
10% of SAM
1% of TAM = $4.17B annual opportunity (excluding SaaS revenue)
The Funnel
1
2
3
4
5
1
234K Dealership Salespeople
2
18K+ Dealerships
3
1.35M Stay-at-Home Parents
4
3.5M Gig Workers
5
6.5M Retirees
Massive addressable workforce transitioning to flexible auto broker opportunities.
1% of TAM = $4.17B annual opportunity (Excluding SaaS Revenue)
(~116,000 users out of 11.6M potential x 10 deals/month x ~$300 per deal)

Current auto brokers < 5k.
Business Model
Lead Generation
Daily intent-to-buy shoppers from 30B+ URLs delivered into brokers' CRMs.
Pay-on-Close
Brokers pay lead fees only when they close; dealers pay per vehicle sold.
SaaS Revenue
Per broker per month with constant lead flow retention.
Inventory Fees
Dealers pay to list priority units; brokers pay for below-MAP pricing.

MAP Pricing is a pricing policy set by manufacturers to control the lowest price at which retailers can advertise their products for sale. Auto brokers work in a grey area and get pricing below MAP Pricing.
Team
Experienced Leadership in Auto & Tech
Michael John Pasanello
Founder & CEO
  • Logistics • Technology • Auto Retail
  • Hyundai × Amazon Autos
William Fisher
Marketing / CMO
  • CMO, Sunday Times Top 100 fastest growing companies
  • Scaled multiple SaaS to $50M ARR+
Dustin Hume
Technology Partner
  • Automotive SaaS expert, CarDog exit '21
  • CTO, Top 10 largest dealership CRM company
Traction
25+
Live Brokers
Active on platform
$100K+
ARR
Scalable
29
Rooftops
Dealer group onboarding
300+
Salespeople
In pipeline
80%+
Gross Margin
Projected as lead, deal, and inventory fees scale.

ARR (annual recurring revenue) is set to double with the significant user base growth being onboarded.
Competitive Advantage

MAP Pricing is a pricing policy set by manufacturers to control the lowest price at which retailers can advertise their products for sale. Auto brokers work in a grey area and get pricing below MAP Pricing.
Go-to-Market Strategy
Broker/Dealer Partnerships
Digitalizing new & existing broker/dealer relationships.
Referral Growth
Auto brokers become the sales staff.
Meta Ads Success
$1,198 spent → $50K+ ARR (42x ROAS)

Dealer Group Expansion: Onboarding national dealer group with 29 rooftops & 300+ salespeople
Autobroker AI
Digital dealership AI staff
Lead Capture
30B+ URLs, daily intent buyers
Vehicle Matching
All makes & models across dealers
Real-time Pricing
Instant payments & pre-qualification
Contract Generation
Automated paperwork processing
Automated Follow-up
Higher close rates, scales without staff
*Raising capital to accelerate AI development and automation
Path to Scale
Raising $1.5M SAFE
$10M post-money valuation
Funding Focus
AI development, broker acquisition, live dealer inventory, lead generation & working capital
Growth Target
$1M ARR within 12-15 months
“We make car buying simple.”
Autobroker.io-
Autobroker.io
Michael John Pasanello, Founder & CEO Autobroker.io
michael@autobroker.io | 732-800-9582