AutoBroker

Infrastructure for distributed vehicle sales. Seller storefronts connected to authorized inventory, digital desking and customer communications.

Michael John Pasanello, Founder & CEO

Visit AutoBroker

The Problem

Fragmented Shopping

Customers shop across brands and locations.

Siloed Sales

Sales processes remain tied to individual stores.

Disconnected Data

Inventory, pricing and communications are disconnected.

The Solution

One platform connecting sellers, customers and dealerships. Dealers control access and selling permissions.

Personal Storefronts

Seller storefronts with authorized inventory across stores.

Digital Payments

Digital payments and proposals built in.

AI Communications

Customer communications with AI assistance.

Why Now?

Dealer Groups Aggregate Inventory

Scale is already in place across dealer networks.

Sellers Drive Demand

Sellers bring relationships, referrals and social demand.

AI Extends Reach

AI extends shopping assistance and follow-up.

AutoBroker connects these capabilities to the transaction.

Current Traction

$10,071

Monthly MRR

Current monthly recurring revenue.

15

Brokerages

Averaging $405/month each — $6,075 total.

4

Dealerships (Chicago)

At $999/month each — $3,996 total.

$120K

ARR Run Rate

$120,852 annualized recurring revenue.

Simple Economics

Per Organization

$999

Monthly Subscription

$699

Contribution Margin

Before shared overhead. Direct service cost: $300.

Plan Details

Three users included per organization. Available to dealerships and brokerages.

Individual seller plans range from $111–$555. Additional-user revenue and transaction fees excluded from forecast.

Market Opportunity

16,991

U.S. Franchised Dealerships

Source: NADA, midyear 2026.

$204M

Dealer-Only TAM

At $999/month, dealer subscriptions only.

Competitive Positioning

Sellers bring the relationship. Dealers control access.


18-Month Customer Target

Dealerships

Expand from 4 to 50. Target the 29-store Murgado rollout, then additional groups.

Brokerages

Convert 15 existing accounts from ~$405 to $999. Add 35 new brokerage organizations.

100 paying organizations. 300 included users.

$99.9K

Target MRR

$1.2M

Target ARR

$1,198,800 annualized.

Targets are distinct from signed commitments.

Team & Ownership Alignment

Michael John Pasanello

Founder & CEO, AutoBroker.

ex Fedex last mile delivery, ex Hyundai x Amazon Autos

Alex Andreas

Strategic Counsel, Operations

Retired co-owner and former COO, Murgado Automotive Group.

Jerry Thompson

Strategic Counsel, Payments and investor

Lease Genius / J.D. Power Payment Services.

Matthew Amann

CTO

Technology and infrastructure.

18-Month Spending Ramp

Four delivery roles at $35/hour. Security, travel, and licensing scale in stages.

Founder compensation and office/admin remain steady. Licensing tiers require final vendor agreement.

Raising $1.25 Million

18-month operating budget. Direct organization services add $299,278, bringing total operating spending to $1,360,078.

Two Outstanding Notes: $211,500

$86,500 due December 2026; flexible if necessary. Repayment modeled in month 2.

$125,000 friends-and-family note; no interest or required payments. Deferred until sustained cash flow.

Target & Downside Scenarios

$1.25M raise. Same spending ramp across all cases. At full billing, ~105 organizations cover modeled ending recurring costs.

The $125,000 friends-and-family note remains outstanding across all scenarios.

Contact

Michael John Pasanello — Founder & CEO, AutoBroker

Phone

(732) 552-2319

AutoBroker Platform Overview

A complete digital retail solution for dealerships — from inventory browsing to deal closing.

Card 1

Inventory with Payments

Customers browse dealership inventory with vehicle photos, details, and lease and finance scenarios — all in one place.

Card 2

AI Shopping Assistance

Customers describe their vehicle preferences conversationally. The seller's AI assistant surfaces relevant vehicle results instantly.

Card 3

Digital Desking

Sellers compare payment scenarios across lease terms and annual mileage. Adjust pricing, cash down, and trade-in details with ease.

Card 4

Dealer Inventory Pricing

Dealers manage vehicle pricing with MSRP, selling price, and discounts visible alongside full inventory details.

Card 5

Seller Pipeline

Sellers organize customer requirements, deal stages, and next actions in a shared pipeline.

Demo customer data.

Card 6

Daily Seller Dashboard

A daily summary helps sellers prioritize customer follow-up, unanswered questions, and deal blockers.

Demo customer data.

Platform at a Glance

Inventory + Payments

Browse vehicles with live lease and finance scenarios.

AI Assistant

Conversational vehicle discovery for every shopper.

Digital Desking

Compare and adjust deal scenarios in real time.

Pricing Tools

Manage MSRP, discounts, and selling price with clarity.

Pipeline

Track deal stages and next actions across the team.

Dashboard

Daily seller priorities — follow-up, questions, blockers.