Dealer - owned distribution for sales beyond the showroom
Car buying sucks. Let's make it better.
Friction begins the moment a buyer walks into a showroom — or even before, the instant they go online. The traditional dealership model creates bottlenecks that frustrate everyone in the transaction.
🚗 Buyers
Repeated callbacks, multiple handoffs, and hours of back-and-forth before reaching a deal. The process feels designed to wear them down.
🤝 Sellers
Relationships and sales tools remain tied to a single dealership's process. Skilled salespeople can't take their pipeline with them.
🏢 Dealers
Outside sellers need approved inventory access, pricing guardrails, and a complete sales workflow — none of which exists off the lot today.
A dealership in the seller's pocket.
AutoBroker puts the full power of a dealership into the hands of a single approved seller — without removing the dealer's control. One trusted person guides the customer from first search all the way to a dealer-ready deal.
Shop Across Brands
Compare authorized vehicles and payment options across makes and models — all from a single seller relationship.
Work Remotely
Use AI assistance, live inventory with payments, and a shared deal pipeline — from anywhere, at any time.
Complete the Purchase
Schedule a test drive, choose delivery or pickup. The dealer retains full inventory, pricing, and transaction control throughout.
Two models. One selling infrastructure.
AutoBroker serves two distinct distribution channels, each with its own commercial structure — both powered by the same platform and dealer-controlled pricing engine.
Auto Brokerages
Wholesale pricing updated monthly through approved dealer networks. A licensed broker sources and presents vehicles to buyers across brands, acting as the customer's advocate within dealer-approved parameters.
Dealer Groups
Approved sellers work across participating stores and brands within a dealer group. The group controls inventory visibility, pricing floors, and deal approval — AutoBroker provides the shared workflow layer.
A working network to build on.
AutoBroker isn't a concept — it's a live, operating network spanning six states with real transactions, real sellers, and real dealer relationships already in place.
Auto Brokerages
Active and operating across the network today.
Dealerships Launched
4 of 29 planned stores live with Murgado Automotive Group.
Vehicles / Month
Approximate monthly throughput across the network.
Active Sellers
Sellers onboarded and operating in NY, NJ, CT, FL, CA and IL.
Distributed selling is practical now.
Remote shopping tools, AI assistance, and lower backend costs have made a fundamentally different sales model viable. AutoBroker provides the infrastructure layer that makes distributed automotive retail work at scale — for everyone involved.
Existing Salespeople
Keep selling through an approved brokerage or local dealer group — without being tied to a single store's floor traffic or quota structure.
People with Networks
Anyone with strong personal or professional relationships can become an approved seller and reach buyers through trust rather than advertising.
Dealer-Owned Control
Dealers approve sellers, manage inventory visibility, and retain pricing and deal approval at every step. AutoBroker extends their reach without surrendering control.
A large market. Dealers and sellers.
The addressable market for AutoBroker spans the full breadth of franchised automotive retail in the United States — an industry that remains underserved by modern SaaS distribution infrastructure.
Franchised Locations
~17,000 franchised dealership locations nationwide. (NADA mid-year 2026)
Retail Salespeople
228,660 automotive retail salespeople at automobile dealers. (BLS May 2024)
Subscription Opportunity
Annual dealership subscription opportunity at $999/month per location at full adoption — before brokerage, seller, and fee revenue.
Subscriptions + planned transaction fees.
AutoBroker generates recurring subscription revenue today, with planned transaction-based fees that activate as the direct dealer pipeline matures. The model is designed for high contribution margins at scale.
Target subscription contribution margins are before shared overhead and payment processing. Lead and completed-deal fees are planned, not current revenue.
Own the distribution.
Marketplace platforms like Cars.com, CarGurus, and Amazon Autos generate demand — but that demand flows to dealers, not to sellers. AutoBroker takes a fundamentally different approach: building dealer-owned distribution that scales through trusted human relationships.
Buy Marketplace Demand
Cars.com, CarGurus, and Amazon Autos connect anonymous shoppers with dealers at a premium cost per lead — with no lasting seller relationship.
Build Dealer-Owned Distribution
AutoBroker equips approved sellers with inventory, payment tools, and compliance controls — turning every seller into a branded, dealer-sanctioned distribution channel.
18-month growth plan.
The raise funds a disciplined expansion: recruiting brokerages, expanding dealer-group relationships, and activating paid sellers. The model has unit economics that improve with each new organization onboarded.
Growth strategy centers on brokerage recruitment, dealer-group expansion, and paid-seller activation. Targets are illustrative. Seller billing is rolling out, with a small paid subset active today. Target subscription revenue excludes planned lead and completed-deal fees.
The team behind AutoBroker.
AutoBroker is built by founders with direct experience in automotive retail operations, payments infrastructure, and software platform development.
Michael John Pasanello
Founder & CEO — 90% ownership. Product vision, dealer relationships, and company strategy.
Alex Andreus
Operations — 5% ownership. Former Murgado COO and co-owner. Deep dealer-group operating experience.
Jerry Thompson
Platform Architect / Investor — 5% ownership. J.D. Power Payment Services and LeaseGenius.
Matthew Amann
CTO — Equity planned through a future employee pool. Platform architecture and engineering leadership.
Raising $500,000 via SAFE to scale AutoBroker.
Existing customer revenue supports day-to-day operations. This raise is exclusively dedicated to expanding distribution, activating paid sellers, and building the AI and API infrastructure that makes the platform more valuable with every new participant.
Onboarding Support
Dedicated resources to recruit, activate, and retain auto brokerages and dealer-group partners at scale.
Marketing Automation
Tools that help sellers and organizations generate leads, nurture prospects, and move deals through the pipeline more efficiently.
AI & API Development
Deepen the AI shopping assistant and build API integrations that connect AutoBroker to dealer management systems and inventory feeds.
Projected cash uses include founder and team compensation, platform operating costs, and scheduled debt repayments. A detailed 18-month budget is included in the appendix.
More people can sell cars. Dealers stay in control.
AutoBroker supplies the infrastructure.
AutoBroker is building the layer that connects dealers, sellers, and buyers — a platform that expands automotive retail distribution without disrupting the dealer's role at the center of every transaction.
18-Month Operating Budget
The $500,000 raise, combined with ongoing customer receipts, is projected to fund 18 months of operations with a positive ending cash position — assuming current customers remain active and growth revenue is excluded from the base case.
$11,292/month
Current recurring revenue. Annualized run rate: $135,504.
$103,677
Projected ending cash: $500K raise + $203,256 customer receipts − $599,579 planned spending.
~$75,208
Approximate note principal remaining after month 18.
AutoBroker Platform Overview
AutoBroker is a complete digital dealership for every approved seller — combining inventory with live payment scenarios, AI shopping assistance, dealer pricing controls, and a shared sales pipeline into a single cohesive workflow.
Every component is designed to give sellers the tools to close deals anywhere — while keeping the dealer firmly in control of pricing, inventory, and transaction approval.
Inventory with Payments
Customers browse authorized inventory with full vehicle details — photos, specifications, and both lease and finance payment scenarios — all in one seamless experience. No separate payment calculator. No handoff to a finance manager for a basic estimate.
Authorized Inventory
Sellers only show vehicles the dealer has approved — with dealer-controlled pricing and discount rules applied automatically.
Lease & Finance Scenarios
Real payment options presented alongside each vehicle, so buyers can evaluate the full cost of ownership before ever visiting a store.
One Unified Experience
Vehicle search, pricing, and payment options live in a single interface — reducing the number of steps between discovery and decision.
AI Shopping Assistance
Buyers describe what they're looking for in plain language — budget, lifestyle, preferences, priorities — and the seller's AI assistant surfaces the most relevant vehicles from authorized inventory. The result feels like working with a knowledgeable friend, not a search filter.
Conversational Discovery
Shoppers describe their needs naturally. The AI interprets intent and matches it to available inventory — reducing the cognitive load of browsing hundreds of listings.
Seller-Attributed Assistance
Every AI interaction happens within the seller's branded experience. The relationship stays between the seller and the buyer — the AI is a tool, not a replacement.
Payment Scenarios
AutoBroker's payment tools let sellers compare lease and finance options side by side, adjust cash down and trade-in details, and prepare clear, accurate proposals for customers — without waiting for a finance office to run the numbers.
Side-by-Side Comparison
Lease vs. finance scenarios displayed together so buyers can make informed decisions based on their actual monthly budget.
Adjustable Parameters
Sellers modify cash down, trade-in value, and term length in real time — giving buyers a personalized payment picture immediately.
Customer Proposals
Generate clean, shareable payment summaries that give buyers something concrete to review and discuss before stepping into a dealership.
Dealer Inventory Pricing
Dealers set the rules — AutoBroker enforces them automatically. Every approved seller works within the pricing parameters the dealer defines, ensuring margin integrity and compliance without requiring manual oversight of every deal.
What Dealers Control
- Vehicle-level pricing and discount floors
- Selling rules and eligibility by seller type
- Inventory visibility — which vehicles appear for which sellers
- Deal approval workflows before final commitment
What Sellers See
Sellers operate within a guardrailed environment — real inventory, real pricing, real payment scenarios — without the ability to deviate from dealer-defined parameters. The dealer's rules are invisible to buyers but always enforced.
Seller Pipeline
AutoBroker gives every seller a structured pipeline to manage customer requirements, deal stages, and next actions — so nothing falls through the cracks across a distributed, remote sales operation.
New Lead
Capture customer requirements, vehicle preferences, and contact details at first engagement.
Vehicle Match
Match customer to authorized inventory. Share payment scenarios and proposals.
Deal in Progress
Track deal stage, outstanding questions, and dealer approval status in a shared view.
Closed
Schedule test drive, delivery, or pickup. Mark deal complete and log outcome.
Platform at a Glance
Six integrated capabilities. One coherent workflow. AutoBroker is the complete selling infrastructure for every approved seller in the network.
Inventory + Payments
Authorized vehicles with real lease and finance scenarios in a single browsing experience.
AI Assistance
Conversational vehicle discovery — buyers describe what they need, the AI surfaces the right match.
Payment Tools
Compare and adjust customer proposals with live lease and finance scenarios.
Dealer Controls
Manage inventory visibility, pricing rules, and seller approvals from a single dealer interface.
Seller Pipeline
Track deals, customer requirements, and next actions across an organized shared pipeline.
Communications
SMS, Email, Video, Social Media all in one place.