The operating system for distributed automotive sales.
A digital dealership in every pocket.
The Old Way
Car sales were built around one place: the showroom. The entire process — showing cars, working numbers, collecting paperwork — depends on the customer walking through the door.
1
Customer Walks In
Traffic-dependent, unpredictable
2
Salesperson Shows Cars
One rooftop, one brand
3
Desk Works Numbers
Manual, slow negotiation
4
Finance Closes
Paperwork, in person
The Shift Is Already Happening
Auto retail is moving beyond the showroom — and the workforce is ready to follow.
250,000+ Salespeople
Tied to the traditional dealership grind — long hours, nights, weekends, one rooftop, one brand.
Dealers Want Flexibility
Dealer groups are actively seeking sellers who can reach customers anywhere, not just on the lot.
Powered by Autobroker
We give this structural shift the infrastructure it needs to operate safely and at scale.
The Problem: Distributed Sales Without Infrastructure
Distributed sales is already happening — just without control. The result is a compliance and operational minefield.
Fragmented Communications
Texts, screenshots, emails, and spreadsheets replace structured deal flow.
Compliance Risk
Pricing, consent, and documentation are uncontrolled and exposed.
Manual Handoffs
Every deal relies on error-prone, untracked manual processes.
No Dealer Control
The industry doesn't need more leads. It needs controlled deal flow.
The Solution: A Digital Dealership in Every Pocket
Autobroker gives approved sellers a fully equipped digital dealership — accessible anywhere, controlled by the dealer.

01
Show Inventory
Browse and present live dealer stock
02
Present Real Payments
Dealer-approved figures, always accurate
03
Collect & Submit
Capture customer info and submit deals directly
04
Track the Deal
Full visibility from first touch to close

The dealer stays in control. The seller gets the tools. The customer gets a better experience.
The Reimagined VDP
A normal VDP shows a car.
An Autobroker VDP sells the car.
Autobroker brings inventory, pricing, payments, documents, and dealer controls into one seamless workflow — transforming static vehicle detail pages into dealer-approved sales engines built for distributed automotive retail.
Why Autobroker Wins
Autobroker makes distributed sales dealer-approved, trackable, and compliant — unlocking a connected sales network across rooftops and brands.
Cross-Brand Selling
A Toyota salesperson can sell a BMW. A Honda salesperson can sell a Ford.
Connected Inventory
Dealer groups connect inventory across rooftops into one unified, searchable network.
Custom Brokerages
Brokerages mix inventories from multiple dealerships and build their own selling networks.
Early Traction
Dealer Groups
Autobroker is actively working with dealer groups to deploy distributed sales workflows.
Brokerage Pilots
Brokerage workflows are live and being tested in real selling environments.
Live Opportunities
Distributed sellers are already generating deal opportunities through the platform.
We are raising capital to scale the sales motion through technology — not to validate the model, but to accelerate it.
Business Model & Market Opportunity
54.5M
Annual U.S. Deals
New + used vehicle transactions per year
$333
Transaction Fee
$181M
Revenue Potential
At 1% market capture and $333/deal
Two Revenue Channels

At just 1% market capture: 545,000 deals/year. Autobroker doesn't need to own the market — only to become a small, essential transaction layer inside it.
The Showroom Isn't Going Away.
But Sales Is Moving Beyond It.
Customers
Want convenience
Dealers
Need distribution
Sellers
Need flexibility
Compliance
Needs control
Autobroker connects them all.
Michael John Pasanello
Founder & CEO, Autobroker.io
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